These days if your company wants to project a positive brand image, you need to be on board with the concept of sustainability. That is, actions that reduce your carbon footprint and any negative impact on the environment.

Forbes’ research reveals that 88% of consumers want brands to help them be more environmentally friendly. And many companies are responding. According to Eventbrite’s monthly Events Industry Report, sustainability is a prime consideration when event creators plan their conferences and meetings.

Not only do sustainable practices help the earth and enhance your company’s reputation, it can also cut down on the cost of the event, as you’ll see below.

So here are five easy ways to host a sustainab

If it’s your job to pull together an event, you may be so wrapped up in selecting a venue, creating a theme, hiring vendors, and arranging transportation, that it can be easy to overlook a very important part: publicity.

Besides hitting up the local media, creating a dedicated website, sending emails, and issuing announcements, you’ll get the biggest bang for your buck if you promote your event through social media. Not only do 84 percent of people use at least one type of social media, but social media publicity is free. All it takes is a little planning and a bit of strategizing to create a dynamite social media event promotion campaign.

To boost attendance

The old-school way to publicize an event was to send

If your company is going to host a corporate conference, you need to make sure that all the planning and expenses are worth it, not only for the attendees, but for your company’s return on its investment.

To do this, you need to overcome the concept most people have of just another humdrum, tedious conference.

So what can you do to ensure your firm’s conference is one people will be talking and posting about in glowing terms during and afterward? Here are a few tips.

Determine the conference's goals

Before you begin to make

The demands of the pandemic forced us all into new ways of living our lives, from ordering groceries online to wearing masks to attending Zoom meetings in shorts and flip-flops. One of the biggest challenges for event planners was how to hold events safely. The answer was the hybrid event: partially live and partially virtual.

Now that more people are feeling confident about resuming their old way of life, at least for now, many are asking, does that mean the end of hybrid events?

The answer from most experts seems to be no, for several reasons.

In-Pers

Once you’ve booked your event at Miami’s most in-demand event space, the historic Alfred I. duPont Building, you’ll want as many people as possible to attend. Here are a few ideas on how to increase attendance at your event.

Generate buzz

As soon as you have decided on the main outline—one or two featured guests/artists, a few activities, general location and prospective dates—start letting people know. You don’t have to have every single detail locked down, just the overall picture. 

You can tease your prospective event attendance with a few enticing tidbits to pique interest with regu