How to Boost Attendance at Your Event

Once you’ve booked your event at Miami’s most in-demand event space, the historic Alfred I. duPont Building, you’ll want as many people as possible to attend. Here are a few ideas on how to increase attendance at your event.

Generate buzz

As soon as you have decided on the main outline—one or two featured guests/artists, a few activities, general location and prospective dates—start letting people know. You don’t have to have every single detail locked down, just the overall picture. 

You can tease your prospective event attendance with a few enticing tidbits to pique interest with regular updates in the months before. If you have a mailing list, start there. And put the word out on whatever social media your target market is likely to cluster on, as well as in a prominent location on your website.

event attendance

Highlight the location

Miami is one of the most desirable tourist locations in the world, so use that. In your communications leading up to your event, highlight different points of interest, places your attendees will want to visit, tours they can take, and so on.

Don’t forget to mention the unique Alfred I. duPont building, its history, and amenities. Emphasize its location, along with its not-to-be missed dramatic setting in a 1930s bank vault with its 30-foot beamed and hand-painted cypress ceilings.

event attendance

Bring in the big guns

If you can get the media involved, it not only helps spread the word farther, it also lends your event more credibility, along with a certain amount of stature.

To do this, you need to make your event newsworthy. Do you have a famous guest or speaker who will do interviews with local stations and newspapers? Is your event going to benefit a local charity or worthy cause? If your organization is not local to the Miami area, does it have some kind of tie to the area, such as local roots of a founder? These are things that will appeal to local media and make them more likely to run a story on your event.

Once you’ve booked your special event at the Historic Alfred I. duPont Building, you’re already halfway to enticing your audience to attend. So contact us today to book your space.