If it’s your job to pull together an event, you may be so wrapped up in selecting a venue, creating a theme, hiring vendors, and arranging transportation, that it can be easy to overlook a very important part: publicity.
Besides hitting up the local media, creating a dedicated website, sending emails, and issuing announcements, you’ll get the biggest bang for your buck if you promote your event through social media. Not only do 84 percent of people use at least one type of social media, but social media publicity is free. All it takes is a little planning and a bit of strategizing to create a dynamite social media event promotion campaign.
To boost attendance
The old-school way to publicize an event was to send