Even before the pandemic, event planners were beginning to look beyond the traditional ballroom and conference room to host their business venues. But one thing the two-year coronavirus reset did was cause many to rethink the way they’d been doing things.
Plus, a more informal business culture that was created when employees were forced to work from home. This combination has led to a new way of engaging employees in traditional workplace events.
That includes breaking boring corporate conferences out of the box. Not only does selecting a non-traditional event venue help spark more creative thinking, such an atypical location generates anticipation from those who are used to spending eight hours a day in a sterile conference room.
Unique venues can also help foster networking, which, along with knowledge building, is typically one of the main goals of business conferences. An unusual environment encourages conversation, promotes buzz, and inspires novel thinking. Your attendees will bring with them a whole new set of expectations and energy to the event.
In addition, such a setting creates a “wow!” factor that makes for more engaging social media postings from attendees.
Making it work
Perhaps the only advantage of a traditional conference venue is that hotels’ conference rooms come with all the necessary logistics already in place. They include power and Wi-Fi access, housekeeping, and food and restrooms, for example.
Unconventional event venues, especially if they’re outdoors, may not have all these necessities available. You’ll need to take extra care in the planning stages.
But if you want to offer employees a new perspective, one that will inspire them and stimulate engagement, the newest trend for brands these days is to think outside the conference room.
The ultimate non-traditional venue
And when you’re looking for an unusual meeting space, you couldn’t do better than the Historic Alfred I. duPont Building in downtown Miami.
Originally a sumptuous bank vault owned by financier Alfred I. duPont, such an elegant ambience incorporates the decadent glamour of 1920s Art Deco, visually echoing and reinforcing the impact of your company’s success. So contact us today to book your corporate event.