It’s every speaker’s nightmare: a conference audience more interested in its phones, fingernails, or the floor than in what you’re saying. You’ve just made a point you spent days to carefully craft, and all you hear are shuffles and a few coughs.
But there are ways to wake up your audience, capture their attention, and engage them. Here are a few foolproof methods to help.
Know your audience
Investigate beforehand what their goals are. If you’re trying to tell them how to increase their sales, for example, do your homework and f