You’ve gone to so much trouble to put together a great party: food, venue, entertainment, drinks, and so on. But all your hard work is for nothing if nobody shows up. 

So it’s up to you to create an invitation that they’ll see, that will catch their attention, and that will make them want to come.

Plan ahead

It’s important to get everything finalized before you send out party invites: date, time, venue, and so forth. You don’t want people to make room on their calendars, then switch important det

All savvy corporations these days are jumping on the sustainability bandwagon, and not just because it’s the right thing to do.

Research by Cone Communication shows that 87 percent of B2B buyers made a purchasing decision based on whether the vendor shares their values. And Nielsen found that 73 percent of consumers say that they’d change their habits to reduce their environmental impact.

Our future depends on everyone getting on board with smart consumption, and embracing the concepts of “reduce, reuse, recycle,” largely because of new studies. One study found plastic fibers in 87 percent of read more

When we think of celebrating, we automatically picture confetti, streamers, and alcoholic beverages: champagne corks popping, beer mugs overflowing, or fruit-trimmed cocktails fizzing.

Or we envision corporate conferences, with the obligatory cocktail hour before dinner, a time to unwind after an intense day of presentations, a chance to mingle and juggle the hors d’oeuvres and a gin and tonic while shaking hands.

That was then; “sober curious” is now. That movement arose even before the pandemic. Adherents don’t totally abstain from alcohol, but simply refrain from mindlessly picking up a drink without thinking.