You’ve planned the speaker line-up, found a unique event venue (like the Historic Alfred I. duPont Building in downtown Miami), created a memorable menu, and orchestrated travel and hotel arrangements for attendees. So what else do you need to ensure your conference or business meeting is a success?
Offer your attendees a professional headshot station! We’re not talking about the fun photo booths that can take pictures of conference-goers in old-timey clothing or in groups with funky props or backgrounds, although you may want to provide this, as well.
We mean an on-site studio, managed by a professional photographer, with the subjects in business attire against a neutral backdrop.
Lasting branding
These days, people need professional headshots for everything from their LinkedIn profiles and business cards to your corporation’s website or brochures.
And savvy companies these days have begun offering headshot opportunities at their conferences instead of the usual tacky giveaways (meaning, throwaways) and swag bags.
That’s because the ROI to the company is almost endless: besides creating a uniform look for your corporate image, they can spark repeat registrations for future events, create lasting goodwill every time someone gets a compliment on their photo, and boost employee morale.
Setting up a headshot station
It’s relatively easy to set up a conference headshot station, but there are a few things to keep in mind.
Find a photographer who specializes in professional headshots, and be sure to check samples (which are likely available on their website) and references.
Agree on a budget. Also clarify who owns the photos (licensing): the subjects or the photographer. And find out whether the quoted price includes retouching.
Determine what delivery system they use: automatic email delivery, or an online thumbnail gallery allowing subjects to select and download the photo they like best.
Decide on a timeframe. Will the photographer be available throughout the conference, or just at certain pre-set times?
Provide a location for the booth at your venue, and that’s it!
Your attendees will have a long-lasting memento of the conference, and you’ll have consistent images across your brand.
And when you’re scheduling your conference, be sure to consider the Historic Alfred I. duPont Building. With its elegant and impressive interiors and historic details, it provides a memorable setting your attendees will be talking about for years afterward!